Gallery Profile

Artana was founded by its current Director Heather Roy with a Grand Opening exhibition on June 8, 2000. The gallery's charter clients are primarily from Metro-West since Artana's early years were spent hosting shows in a grand Victorian in the Town of Framingham. Due to an increase in Boston Proper clientele, Artana relocated to Beacon Street in Brookline's lively Coolidge Corner in October of 2003. Artana then moved once more to re-open its doors in October 2008 on Boylston Street in Boston's Back Bay. Today, Artana operates as an online art gallery offering fine art consulting and framing services.

We are proud of our 9 year history with over 75 shows and counting. Independent of "four walls", Artana's mission remains steadfast: to promote and publicize leading contemporary artists and educate the public on the "art" of art collecting. To accomplish this, Artana curates and hosts comprehensible exhibitions and offers a select and growing collection of original art, with a focus on collectable work created by accomplished New England artists.

Client Services

Art Recommendations

Artana’s large stable of artists includes art in various mediums, sizes, styles and price points. While some of our clients are seasoned art collectors, many of our customers are first-time art buyers. Entering into any new “arena”, such as art collecting, is exciting and can be confusing or overwhelming. To persuade you to follow your yearnings, Artana is interested in learning about your needs to better aid you in your quest for original art. Basic questions such as “What type of art do you favor?” “Is there a preferred size? Are you partial towards a particular medium (oil, watercolor, sculpture)?” Where does your budget fall ($200-$6,000)? will get us all going in the right direction. As we begin this process of “Show and Tell” (we will show you pre-selected works /you will provide us with feedback!), recommending artists whose work fit your desire and criteria will in fact snowball. Apart from office or in-home visits, we will notify you regarding new art on premise that we think you’d appreciate seeing first. We have found a working relationship expedites the “placement” process for people interested in owning art and it is our preferred way of conducting business.

Corporate and Residential Consultations

Since art has a tendency to compete for your attention making a decision even more difficult, pieces that you favor equally on-line may not be equals when occupying a room in your office or home. To ease the burden of selecting and owning the right one, Artana will make a visit (complimentary 30 mile radius) to your business or residence with a group of paintings based on your selection. During our visit, we will also help with recommendations as to how and where to best place your new addition. We can also point out key areas in your space worthy of art and suggest a handful of possibilities.

Selected Corporate Clients

Blackstone Group

Boston Investor Services

Bulger Capital

Dana Farber

Fidelity Investments

Gulf Oil

Portsmouth Ford

Tellus Institute

WilmerHale

WolfBlock

Online Shows with Opening Receptions

Periodically, Artana hosts receptions for its leading artists. The events are open to the public and the receptions mark the beginning of a new show. The day or weekend event is an ideal time to meet the artist(s) whose work is being featured by ArtanaGallery.com. The local openings provide a venue for artists to share their work, interest, and vision with art enthusiasts; It doubles as an anticipated social for those interested in talking "art" all night, meeting people, or simply bumping into familiar faces! Supervised children are always welcomed to partake in the addictive experience of "Meet the Artist" openings.

COMMUNITY SERVICE

MUSEUM SUPPORT

Institute of Contemporary Art, Committee Member

• Host Committee, ICA 360/Second Anniversary Party. (2008)
• Steering Committee, New Group Membership. (2006, 2008)
• Host Committee, Annual New Group Gala. (2006, 2007)

Institute of Contemporary Art, Gallery/ICA Open House

• Artana hosted an ICA Membership Drive Reception at the gallery. Over 20 Artana clients joined the new ICA as higher-level members. (April 2006)

Institute of Contemporary Art, Panelist “New Art for the New Collector”

• Heather Roy of Artana was invited to present her point of view on beginning a collection of contemporary art for under $1,000. Panelist peers included artists Deborah Barlow and Brett Wallace, ICA curator Bennett Simpson, and collector Jonathan Seelig. (2005)

DeCordova Museum and Sculpture Park, Annual Juried Member’s Show, Co-Judge

• Co-Judged the spring show “Things”, a show comprising of fine art and high craft mediums including paintings, sculpture, jewelry, glass and pottery. (2005)

Danforth Museum of Art, Annual Juried Member’s Show, Judge

• Honorary sole judge of the spring show. (2001)

ART ORGANIZATION SUPPORT

Brookline Center for the Arts (BAC), "Minot Rose Garden Exhibiton" Juror

• One of six jurors charged with qualifying entries in all mediums that artistically pay tribute to Brookline's Minot Rose Garden. (2008)

Coolidge Corner Arts Festival, Committee Member/Art Juror

• Artana is one of 4 committee members charged with selecting artist participants via a portfolio review and assists in orchestrating the annual event. (2005-2008)

Brookline Center for the Arts (BAC), “How to Approach A Gallery” Panel Discussion/Speaker

• Artana united with the BAC to offer artists information on how to approach, and better work with, a fine art gallery. The panel consisted of Roy and Arlette Kayafas as gallery panelists. Host/Moderator: Susan Navarre of the BAC. (2006)

Brookline Center for the Arts (BAC), “Conversation Pieces” Sculpture Garden Juror

• One of seven jurors charged with jurying artist-loaned sculpture for the BAC’s grounds. (2006)

The Brookline Council for the Arts and Humanities, “Festival in the Park”, Participant

• Exhibitor at Brookline’s largest autumn art and crafts festival. (2006)

Brookline Open Studios, Sponsor/Participant

• Gallery participant. (2005-2008)

Artists for Humanity (Boston), Sales/Reception

• Supported the Young Women’s Initiative via sales of the group’s holiday cards in December and by hosting a social for the youths at the gallery. (2003)

AUCTIONS/BENEFITS

Discover Saxonville Day, Art at the Athenaeum, Co-Chair/Co-Juror

• Artana acted as Co-Chair and consultant on the organization and implementation of a silent and live art auction of original artwork to raise funds for the restoration of the Athenaeum, a historic community building in Saxonville, MA. Artana was also Co-Juror, with Ron Crusan, Director, Danforth Museum of Art, of the juried auction entries. The auction grossed $18,000. (2003)

WIN (Women’s Independence Network), Benefit Show and Auction

• Artana dedicated its show “The Me in Femininity” to the WIN organization to help support battered women and children. In this 2-part benefit, the gallery organized and hosted a silent art auction to benefit the organization. Artana donated 100% of the proceeds to the organization. In addition, Artana donated an additional 25% of all February gallery sales (outside the auction) to the WIN cause. Artana’s show and auction raised over $5,000 for WIN. (2001)

COMMUNITY CONTRIBUTIONS

Coolidge Corner Merchants Association, Annual Lecture Series, Lecturer

• Artana addressed the public on the “art” of collecting art. (2004-present)

Coolidge Corner Merchants Association, Active Member

• Artana collaborated with CCMA members to organize, design and execute multiple full-color, full-page CCMA group ad series for Boston Magazine (2004) and WHERE magazine (2004), designed Community Lecture Series promotional materials (2004 and 2005), contributed design direction and graphic elements for multiple newspaper ads (2004), and contributes design direction and elements to the CCMA’s website www.CoolidgeCornerMerchants.com (2004-2007). (2003-present)
• CCMA Mission Statement: To function as a collective voice addressing issues concerning Coolidge Corner merchants and to enhance relationships among merchants; to keep Coolidge Corner a vibrant, thriving business community through marketing and promotion, by maintaining and promoting diverse businesses, and through community involvement.

Brookline Rotary Club, Guest Speaker

• As a Rotarian loan recipient, Roy shared with the Rotarians her career path as a visual artist. (2006)

Brookline Women’s Lunch Group, “Collecting Art and Being Smart” Guest Speaker

• Artana addressed the group on how to begin an art collection. (2006)

Brookline 300 Festival, Business Participant

• Booth exhibitor at the Town of Brookline’s 300th anniversary festival which lined Harvard Street. (2005)

Discover Saxonville Day: June 9th, 2001, Committee Member

• Artana was a major contributor in coordinating, advertising, and promoting this event to raise money to restore the Athenaeum, a historic building in Saxonville. (2001)

ACADEMIC CONTRIBUTIONS

Massachusetts College of Art and Design (MassArt), The Gallery Business with Heather Roy, Professional Lecture Series

• Artana's Heather Roy accepted Career Resources' invitation to offer advice to its students on the working relationship between a gallery and its artists. (Upcoming! 3/24/09)

Pine Manor College, Senior Internship Class, Field Trip/Reception

• Artana received students to the gallery to learn about the art world and gallery/artist relationships. Professor: Carole Farnsworth Rabe. (May 2006)

Brandeis University Alumni Club of Greater Boston, Visual Arts Network, Reception and Talk

• Artana received alumni and students to the gallery to meet and hear artist remarks by Brandies alumna and painting teacher Suzanne Hodes during the artist’s solo exhibition “New York Reflections: Night/Day.” (April 2006)

Massachusetts College of Art (MCA), Sr. Illustration Portfolio Review, Professional Reviewer

• Artana accepted MCA’s Illustration Department invitation to critique and offer advice to
  27 Sr. Illustrators. (April 2005)

Mary E. Stapleton Elementary School, Field Trips

• To help promote interest in the arts, and to help educate youngsters in a gallery setting, Artana hosted annual field trips in October to the gallery, where 60 students visited Artana to learn about art, and the life of artists in New England today. (2000-2004)

PROFESSIONAL AWARDS

Worcester Business Journal

• Recipient of “Forty Under 40.” An award presented by Jr. Achievement and Worcester Business Journal to forty career individuals under the age of forty who are committed to volunteerism and the betterment of their community. (2001)

Home or Office Art Consultations
Available by Appointment
Please call 617-879-3111